The Cluster of excellence for Recreational tourism is an offshoot of the ACCORD project, a government strategy for regional development. The objective of the Recreational Tourism Cluster is to contribute to the growth of structural projects that bring value-added benefits to the targeted enterprises. The sector seeks to enhance the specific touristic attributes of the region in three specific fields of activity: Nature, Culture and Flavours. In addition to being components of the brand image of the destination, these areas have great potential for development and for national and international outreach.