Îles de la Madeleine, October 3, 2024 - On April 19, 2023, Tourisme Îles de la Madeleine unveiled its new brand image developed by the agency Récréation based on the strong values of the destination that are human heritage, the quality of life, the beauty of the landscape, a distinctive and high-quality tourism experience available throughout the year.

It is a year later that the agency Récréation is awarded at the Indigo Awards which reward innovative design projects for their work on this new identity for Tourisme Îles de la Madeleine.

Among the awards given to this event, the destination's brand image was awarded 7 times!

- Gold in the category "Branding for Travel"
- Or in the category "Logos for Graphic Design"
- Silver in the category "Branding for Graphic Design"
- Silver in the category "Promotional Materials for Graphic Design"
- Bronze in the category "Packaging Design for Graphic Design"
- Bronze in the category "Brand for Alcoholic Beverages"
- Bronze in the category "Integrated Graphic Design for Graphic Design"

FAIRE VIVRE PLEINEMENT L'INSULARITÉ MADELINIENNE
The larger idea at the heart of the new brand image comes down to this one promise: to fully inhabit and share the uniqueness of Les Îles de la Madeleine. We dedicate this new image brand to all Madelinots and Madeliniennes and invite them to embrace it. A standards guide will allow everyone to make use of this new brand image and bring it to life. This guide and a presentation video are available online at marque.tourismeilesdelamadeleine.com (currently in French only).