The Magdalen Islands, June 3, 2022 — On Wednesday, June 1st, Tourisme Îles de la Madeleine inaugurated the beginning of the 2022 tourist season. The 2022 annual general assembly was held on the morning of the same day. Following a statement from the Association's president, Jacky Poirier, the ATR team presented its 2021-2022 annual report to the members and partners present, about 50 people. Around 68,000 visitors came to the Magdalen Islands in 2021. Tourisme Îles de la Madeleine counts 300 members as of March 31, 2022, making the Association the representative of a well-established industry.
The launch of the tourist season opened with a discussion panel on the hospitality of the Magdalen Islanders.
This panel was led by Denis Bourque from Escale Îles de la Madeleine, and featured Maxime Arseneau, Pauline Gervaise Grégoire and Jacky Poirier.
It was the occasion for those in attendance to exchange with the panellists on the different meanings of hospitality in the Magdalen Islands.
Tourisme Îles de la Madeleine's marketing team and the Substance agency took advantage of the day to unveil the new two-fold communications strategy.
In addition to the different communication channels levelled for this campaign, visitors are invited to use the online platform auxilesjemengage.com to learn about the archipelago's unique characteristics. The website also encourages them to confirm their commitment to following responsible and sustainable practices on the Magdalen Islands.
After a two-year hiatus, we introduced the new businesses that have become members of Tourisme Îles de la Madeleine since 2021. The event allowed close to thirty members to present their business and activities:
- RÉGIM
- Sentier Vents et Marée
- Le Café l'Été
- Les Jardins Havre Vert
- Ferme Québec Icy Horses
- Nada Éco-Atelier
- La Marina Entry Island
- La Seine
- Musée de la Mer
- Festival de Cirque de Îles
- La Shed Surf bar
- La Gabarre
- Halabolina
- Borlicoco & co.
- Alphiya Joncas
- Daniel Renaud - Sculpteur
- Sable et verre de la Côte Est
- Le Bon goût frais des Îles de la Madeleine
- Mon P'tit Bonheur aux Îles
- Le Millerand
- Restaurant Eva
- École de planche à voile Wind aux Îles
- Plein vent les Îles
- Élément Kiteboarding
- PAL airlines
- CTMA traversier
- Petit Hôtel de la Montagne
- Les Oyats
- Où le corps fût
Finally, we would like to thank Rona Boutique Ambiance for sponsoring the event!
