Îles de la Madeleine, May 3, 2021 - Le Bon goût frais des Îles de la Madeleine (BGFIM), in association with Tourisme Îles de la Madeleine, (also known as the regional tourism association or ATR), is launching the On s'call un lunch (Let's Do Lunch!) promotional campaign during the nine-week lobster harvesting season. Focusing on the on-the-go dining options, the campaign encompasses nine snack bars and family restaurants serving typical maritime dishes, including local seafood.

In collaboration with the Islands' weekly newspaper, Le Radar, one restaurant will be showcased each week as part of an in-house contest, including exclusive content and a featured dish. BGFIM and ATR will be seeking to boost restaurant traffic by organizing a second contest on social media. The total value of the prizes to be won is estimated at over $1,000 in seafood products and gift certificates redeemable at participating restaurants.

Each canton (micro-region) of the Îles de la Madeleine has its own "flagship" restaurant that features the best lobster club sandwich, the nicest sunsets, the waterfront snack bar where you can rub shoulders with local fishers, the tiny family-run restaurant serving the finest seafood pizza, etc. In spring, the restaurant reopening is as eagerly awaited as the arrival of the first lobster catch! The On s'call un lunch (Let's Do Lunch!) campaign is designed to coincide with both events and marks the beginning of the warmer season.

Tying in the BGFIM's Rencontrer l'identité culinaire madelinienne project (Getting to know the Magdalen Islands' culinary identity), the On s'call un lunch (Let's Do Lunch!) campaign has been made possible with the financial support of the Magdalen Islands regional tourism partnership agreement (EPRT), the Îles de la Madeleine maritime community (CMIM) via the Quebec government's territorial development fund (FDT) and the Ministry of the Economy and Innovation (MEIQ) via the regional initiatives assistance fund program (FAIR).

Le Bon goût frais des Îles de la Madeleine (BGFIM)

As the association representing the Magdalen Island's bio-food sector, BGFIM is a key driver of the region's development and gastronomic reputation. It is also a source of inspiration for Quebec's entire bio-food sector thanks to its targeted initiatives, the high standing of its members and their products, its innovative ideas and the unique area in which it operates.

Tourisme Îles de la Madeleine (TIM)

Tourisme Îles de la Madeleine (TIM) promotes its members' and the community's interests with a view to promoting outreach and developing the tourist sector in harmony with the region and residents' needs. TIM also seeks to ensure that visitors to the Islands enjoy an authentic and highly memorable experience.

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Media contacts/information:

Alissa Brunetti Project Manager
Le Bon goût frais des Îles de la Madeleine
(418) 986-6650, ext. 227
communication@lebongoutfraisdesiles.com

Isabelle Poliquin
Communications and Promotion Agent Tourisme Îles de la Madeleine
(418) 986-2245, ext. 227
promotion@tourismeilesdelamadeleine.com

List of participating businesses

Bistro Plongée Alpha
Chez Gampy's
Decker Boy
Fruits de mer Madeleine
Grandma's Bakery
La Poissonnière
LA Cantine
Le Café de la Grave
Restaurant la Salicorne