Îles de la Madeleine, 2018, 10th of October- Tourisme Îles de la Madeleine is pleased to announce the big winner of the 2018 #fousdesiles Photo Contest.

Miss Caroline Cyr (Rimouski) is the lucky winner of a fully equipped GoPro HERO 5!

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Au revoir les Îles! J'ai compris pourquoi tout le monde me disait à quel point 10 jours, ce n'est pas suffisant quand j'y ai mis les pieds! J'ai aussi compris pourquoi les gens qui les découvrent y reviennent par la suite sans cesse, années après années. Un vrai paradis pour se réchauffer le coeur! Maxence Matteau #fousdesiles
Une publication partagée par Caroline Cyr (@caroline__cyr) le 20 Août 2018 à 5 :09 PDT

The contest was launched on June 11 as part of the third edition of the #fousdesiles promotional campaign. During this contest, participants were invited to post a photo on Instagram showcasing a unique experience/moment which occurred in the Îles de la Madeleine with the hashtag #fousdesiles.

Between June 11 and September 30, 2018, Tourisme Îles de la Madeleine chose two finalists per week, for a total of 32 photos. Each photo was hung up on the walls of the Tourist Information Desk and shared on the destination's Instagram account. The winning photo was selected by the #fousdesiles campaign ambassadors, Annie Chevrier and Isaac Leblanc.

Over 24,000 photos with the hashtag #fousdesiles have been posted since the beginning of the promotional campaign. Tourisme Îles de la Madeleine wants to congratulate the 32 finalists—including the winner, Miss Caroline Cyr—and thank every person who entered the contest.

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Léa Sanche Lefebvre
Marketing and Communication Agent
Tourisme Îles de la Madeleine
promotion@tourismeilesdelamadeleine.com