After several months of work, the Îles de la Madeleine Recreational Tourism Cluster is proud to unveil a new video promoting outdoor activities offered by certified island suppliers with a reputation of excellence.
Selected for the distinctive experience they offer visitors, as well as their national and international outreach potential, the following seven companies took part in the project:
Produced in collaboration with Île Imagin'air, the video carries an intense emotional charge and focuses on the moments of pleasures afforded by an island archipelago with a gamut of activities. This initiative also provides an opportunity to support local companies as they seek to master and optimize their social media imprint. Finally, a new promotional strategy is in the works to engage outdoor enthusiasts and invite them to share thrilling moments on Instagram using the #ilesdelamadeleine hashtag.
This project was made possible by financial support from Ministère des Finances et de l'Économie du Québec, Tourisme Îles de la Madeleine and Centre local de développement des Îles-de-la-Madeleine.
The financial support provided by the Ministère des Finances et de l'Économie du Québec was part of the program for the development of strategic sectors and clusters of excellence. The purpose of this program is to mobilise and unify the actions of the enterprises and of their economic partners within the ministry toward common objectives that support the development of strategic sectors and clusters of excellence.
Source :
Jason Bent
Tourism Cluster Director
418 986-2245, ext. 228
Recreational Tourism Cluster
